Title:  Content Specialist

Content Specialist

Position Description

• Inspire with captivating and creative content
• Proven experience as a content writer
• Wellington or Auckland based

He kōrero mō mātou | About us:

At KiwiRail, we connect New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly. Our mission, "Stronger Connections, Better New Zealand," highlights our dedication to sustainability and community well-being. 

Our people make KiwiRail exceptional. By fostering a diverse, inclusive, and supportive workplace, we empower everyone to contribute their best. If you’re passionate about innovation and safety, we’d love to welcome you aboard. 

He whakamārama mo te tūranga mahi | About the role:

As a Content and Copywriter Specialist, you will create compelling and on-brand content that engages both Interislander and GJNZ’s audiences across a variety of channels. Working closely with the digital marketing team and other internal stakeholders, you will be responsible for producing high-quality written material that promotes the brands’ services, supports marketing campaigns and enhances communication both externally and internally.

Key responsibilities include:

• Supporting teams to deliver passenger content including:

• • Writing captivating content that inspires and promotes products and experiences using a variety of channels including, but not limited to:
    • eDMs (B2B & B2C)
    • Brochure copy

• Media articles

• • Supporting the digital team to engage audiences through compelling social campaign messages
  • Updating the website by:
    • Writing persuasive and captivating copy for websites, that align with target markets
    • Applying best practice SEO to web content

• Optimising content performance

• • Providing editorial excellence by:
    • Maintaining a consistent tone of voice that reflects and resonates with brand target audiences
    • Editing and proof-reading all content to ensure clarity, grammar and polish
  •  Working collaboratively with Kiwirail comms team on releases and requests

• Coordinating monthly team catch-ups across Great Journeys New Zealand and Interislander
• Collaboratively creating weekly newsletters

Ngā pukenga e rapu nei mātou | What (skills) you will bring:

Knowledge and experience

• You have proven experience writing content across a variety of formats, including eDMs, website copy, brochures, articles, social media, and advertising
• You are skilled in crafting both B2B and B2C communication, tailoring tone and messaging to suit audience and channel
• You have experience writing press releases and responding to media requests in collaboration with communications teams
• You are familiar with SEO principles and know how to optimise web content for visibility and performance
• You understand how to work with briefs and collaborate effectively with designers, marketers, and internal customers to bring campaigns to life
• You have experience supporting digital marketing strategy through compelling and consistent copy
• You are confident using CMS platforms and digital tools to publish and manage content
• You can demonstrate originality in your writing and turn complex or simple concepts into clear, engaging narratives
• You have strong editing and proofreading skills with excellent grammar and attention to detail
• You can deliver content that reflects brand tone while maintaining consistency across touchpoints

Ways of working / Work-related qualities

• You have excellent communication and writing skills, with a strong eye for detail and editorial quality
• You can work independently and manage multiple projects in a fast-paced, deadline-driven environment
• You are a team player who thrives in collaborative settings and contributes constructively to group work and content reviews
• You are proactive in developing ideas, refining messaging, and improving content processes
• You are adaptable and open to feedback, shifting priorities, and evolving brand needs
• You bring creativity, curiosity, and a customer focus to everything you write in developing new ideas and improving existing content processes.

Qualifications

• A relevant qualification in communications, journalism, marketing or a related field
• Or equivalent experience in content writing, copywriting, or digital marketing

Kua rite, kia rite | Ready to Make a Difference?

Rā aukati | Applications close: 27 July 2025