Title:  Digital Marketing Specialist - Interislander

Digital Marketing Specialist - Interislander

Position Description

• New role to grow and develop
• Bring your proven social media expertise
• Wellington or Auckland based

He kōrero mō mātou | About us:

At KiwiRail, we connect New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly. Our mission, "Stronger Connections, Better New Zealand," highlights our dedication to sustainability and community well-being. 

Our people make KiwiRail exceptional. By fostering a diverse, inclusive, and supportive workplace, we empower everyone to contribute their best. If you’re passionate about innovation and safety, we’d love to welcome you aboard. 

He whakamārama mo te tūranga mahi | About the role:

The Digital Marketing Specialist will be responsible for executing our digital marketing strategy. Technical skills, creativity and strategic understanding are key for the creation and implementation of campaigns across various digital platforms. The ability to create engaging and informative content is pivotal to showcasing the full portfolio of our passenger products.  Key skills include:

• Managing, setting up and optimising social media/digital marketing campaigns to maximise performance
• Managing organic social media presence by creating posts, scheduling and engaging with the audience
• Developing and overseeing PPC campaigns across platforms, implementing strategies for each stage of the marketing funnel to drive ROI and ensuring they align with business goals and strategies
• Creating content (in collaboration with copywriter) and social media creation/management
• Continuously improving digital marketing efforts across all channels to enhance engagement and conversion
• Work with the Digital Marketing Manager to deliver digital requirements through a market led channel mix and achieve revenue targets to budget
• Ensuring rights to imagery are agreed and maintained
• Working with the content specialist to launch email marketing and automation strategy
• Reviewing analytics and data management to inform strategy, processes and continuous improvement
• Supporting basic design requirements
• Working with our copywriter to create ad copy and briefs for graphic designers to produce effective digital ad creatives
• Troubleshooting and resolving technical issues related to digital marketing platforms to ensure campaign continuity

Ngā pukenga e rapu nei mātou | What (skills) you will bring:

Knowledge and experience

• You have proven experience in social media platforms, optimisation paid and organic
• You have knowledge of data analytics (eg Google Analytics, Google Search Console) and can leverage data to improve performance
• You understand digital security protocols and compliance standards, including data privacy
• You have experience implementing digital campaigns
• You understand SEO optimisation, content management systems (CMS) and website performance metrics

Ways of working / Work-related qualities

• You communicate effectively across teams and stakeholders
• You make data-driven decisions to optimise campaign performance
• You are adaptable to changes in digital marketing trends and tools
• You have a customer-first mindset, ensuring marketing strategies enhance user experience
• You collaborate well with internal teams and external partners
• You thrive in a fast-paced, results-driven environment

Qualifications

• A relevant qualification in marketing, communications, digital media or a related field
• Equivalent experience in digital marketing, performance marketing, or social media management

• Experience using digital tools such as Meta Business Suite, Google Ads, GA4, CMS platform and email marketing system
• Certifications in Google Ads, GA4, SEO, Meta advertising or email automation platforms are advantageous

Nōu te rourou | What's in it for you:

• Competitive salary plus 4% employer KiwiSaver contribution
• Professional development opportunities to help you grow and succeed
• Access to NZ Rail Staff Welfare Trust benefits, including holiday homes, medical support and discounted travel
• Be part of a diverse and inclusive workplace dedicated to innovation, sustainability and community impact

Kua rite, kia rite | Ready to Make a Difference?

Rā aukati | Applications close: 27 July 2025